El producto cosmético es 420 CBD Relax de la empresa especializada en cosmética cannábica, 420 CBD Premium. Preven que este a la venta la primera quincena de febrero.
La Administración Nacional de Medicamentos, Alimentos y Tecnología Médica (ANMAT) aprobó el primer producto cosmético a base CBD, uno de los componentes de la planta de cannabis, de la empresa Argentina especializada en cosmética cannábica, 420 CBD Premium.
En octubre del año pasado se lanzó oficialmente la empresa 420 CBD Premium y en diciembre consiguieron la aprobación por parte de ANMAT de su primer producto 420 CBD Relax, un aceite concentrado de CBD para Humectante Corporal.
“Nos habíamos puesto el desafío como empresa que acompaña el movimiento cannábico, las familias por la despenalización y el abordaje del cannabis como una cuestión de salud, que nuestros productos cumpla con los requerimientos de ANMAT”, explicó Lautaro Gieco, CEO fundador de 420 CBD Premium.
El CEO señaló que es la forma de generar confianza en la población y poder garantizar el acceso al producto. Además, afirmó que el objetivo es que las iniciativas no queden sólo en las grandes empresas.
“Somos la primera PYME Argentina especializada en cosmética cannábica que logra las aprobaciones en ANMAT”, aseguró Gieco e indicó que las otras aprobaciones que hay corresponden a empresas dedicadas a la cosmética en general y que lanzan productos cannábicos.
El integrante de 420 CBD Premium detalló que se trató de un proceso largo en el que tuvieron que constituir la sociedad y el primer desafío a superar fue garantizar la trazabilidad de los productos. Por tal motivo, realizaron una alianza estratégica con el laboratorio IQUISA, aprobado por ANMAT y que tiene experiencia en cosmética.
“Por medio del laboratorio recurrimos a importar la materia prima y de esa forma logramos demostrar la legalidad y trazabilidad de todo el proceso productivo”, comentó Lautaro.
Junto con el equipo de profesionales especializados en cannabis medicinal, cosmético e industrial que integran la empresa, avanzaron en la elaboración de la fórmula para el producto 420 CBD Relax y otros que saldrán próximamente.
Desde la empresa adelantaron que será un producto de venta libre y a un valor “justo” para que las personas puedan acceder al mismo. “Son productos aprobados como cosmética, no son medicinales por lo que no necesitan de una receta médica”, aclaró Gieco.
Sobre la puesta en venta del producto, el CEO de la empresa confirmó que se encuentran realizando la primera producción de 420 CBD Relax de un total de 5 mil unidades que esperan tener en góndola en la segunda quincena de febrero.
“Ya estamos haciendo la preventa”, aseguró e indicó que los contactan desde dietéticas y grow shops para poner en venta el producto. “Cualquier comercio que esté interesado en venderlo, puede hacerlo”, confirmó Lautaro.
Por su parte, la ginecóloga, sexóloga e integrante de 420 CBD Premium, Barbara García, señaló que la medicina relacionada al goce y combinada con cannabis es poco explorada y desde la empresa el objetivo es reivindicar el uso de la planta en el placer sexual.
“En mi especialidad se me habló muy poco sobre los efectos cerebrales y genitales del goce, y nada sobre el sistema endocannabinoide y el placer”, afirmó la profesional e indicó que aprendió mucho de sus pacientes.
Garcia aseguró que había personas con vulva que no llegaban al orgasmo y otras con pene que utilizaban cannabis para encontrar placer sexual “al aumentar la percepción genital”.
La ginecóloga explicó que el uso de cannabis en forma de aceites para masajes, lubricantes y óvulos en distintas partes del cuerpo genera un mayor placer al momento del orgasmo.
“La cannabis se usa en tratamiento de dolor en múltiples patologías y se debe dar una respuesta a esto, porque tener relaciones placenteras es un derecho humano”, afirmó Barbara y agregó que es una oportunidad para sumar el goce a la lucha por el cannabis.
La profesional de la salud afirmó que la empresa pretende acompañar a las personas y lograr “una salud sexual libre de dolor y conectada con el placer” mediante sus diversos productos.
“Queremos que estén en todas las farmacias, no escondidos en las tiendas eróticas, que estén disponibles para que todas las personas puedan vivir su sexualidad libremente”, concluyó.
¿Para qué sirve 420 CBD Relax?
El producto se puede utilizar para masajes relajantes y erotizantes en cuello, mamas, antebrazos, espalda, muslos, glúteos. También en masajes descontracturantes en cuello y espalda en donde “genera sensaciones de alivio”.
El aceite de venta libre sirve para humectar a personas con piel grasa y piel seca, ya que “penetra más fácilmente las capas inferiores de la piel” generando una humectación más profunda.
¿Quienes pueden vender los productos de 420 CBD Premium?
La empresa explicó que sus productos actuales y los que saldrán son de venta libre, por lo que las droguerías, farmacias, perfumerías, dietéticas, grow shops, sex shops y cadenas de supermercados de todo el país pueden comercializarlos.
Para quienes estén interesados en venderlos, se pueden comunicar al número comercial +54 9 1166210420 o mediante el correo electrónico firstname.lastname@example.org
Proyección 2023 – 2024
Desde la empresa adelantaron que para marzo de 2023 se lanzará al mercado el producto 420 CBD Skin Care con una formulación aprobada por ANMAT. “Es el primer Bálsamo facial humectante a base de CBD”, detallaron y agregaron: “Con este producto daremos inicio a toda una línea SKIN CARE de Bálsamos y lociones”.
Otros de los productos a lanzar durante el corriente año será la crema corporal 420 CBD Sport a base de cbd isolado que bloqueará las señales de dolor, reducirá la inflamación y acelerará el proceso de recuperación.
Por último, se confirmó el 420 CBD Shampoo, producto desarrollado para combatir los diferentes problemas del cuero cabelludo como: “La psoriasis leve a moderada, la caspa, el eccema y la dermatitis seborreica”.
Entre las metas de este año y el 2024 está la exportación, en principio, a países limítrofes. “Nuestro objetivo es exportar productos de valor agregado, desarrollados y producidos por una PYME argentina”, aseguraron desde 420 CBD Premium.
Equipo 420 Placer – 420 CBD Premium
El proyecto se lanzó en enero de 2019 con el objetivo de desarrollar 420 Placer, el primer óleo humectante íntimo a base de cannabis cbd para personas con vulva. En septiembre de 2021 se instaló en el mercado cumpliendo los parámetros de ANMAT.
Luego, durante 2022 el emprendimiento llevó adelante un acuerdo estratégico con el Laboratorio IQUISA, que cuenta con más de 50 años de experiencia en Argentina sobre la elaboración de cosméticos, y se constituyó como empresa bajo el nombre de 420 CBD Premium.
El equipo está conformado por abogados y ginecólogas, entre otros profesionales especializados en Cannabis Medicinal, Cosmético e Industrial.
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