La asociación española Cannamarketers lanzó la primera encuesta iberoamericana de la industria del cannabis. El estudio busca conocer el estado de marketing, su estructura, inversión en media mix y procedimientos en el mercado cannábico.
La Asociación Española de Profesionales del Marketing en Cannabis (Cannamarketers) impulsa la primera Radiografía del Marketing en la Industria del cannabis. El objetivo de la encuesta es mostrar los hábitos y usos de marketing en las empresas relacionadas con la planta.
Según indican los integrantes de la organización, el relevamiento busca “generar cierta inteligencia de mercado capaz de aumentar nuestra propia competitividad”. De esta manera, pretenden dar luz a “una industria opaca, donde la data hay que generarla internamente”.
“La falta de unos estándares comparativos dificulta la competitividad”, aseguran desde Cannamarketers y agregan: “Este estudio va dirigido a todas aquellos profesionales que gestionan empresas cannábicas y/o deben tomar decisiones de marketing a nivel estratégico y operativo”.
En un sector cannábico que todo el tiempo se reinventa, Cannamarketers propone cooperar “para tener un mercado más sólido”. La asociación adelantó que los resultados del estudio sobre la industria del cannabis se presentarán a fin de año a todas aquellas personas y/o empresas que hayan participado.
¿Cómo es la encuesta y dónde la completo?
La encuesta se estructura en 4 grandes áreas de investigación: Perfil de la empresa encuestada, grado de digitalización, actividad en marketing y legal y compliance.
El documento cuenta con un total de 20 preguntas, 5 por bloque, del cual Cannamarketers prevé obtener una guía para la toma de decisiones. Desde la asociación recuerdan que la participación es gratuita y los resultados estarán disponibles para los y las interesadas.
¿Qué es Cannamarketers?
La Asociación Española de Profesionales del Marketing en Cannabis (Cannamarketers) es una asociación sin fines de lucro que tiene como objetivo contribuir a una mejor competitividad del sector y fomentar la capacitación de sus profesionales.
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